When it comes to building a website, there are two main options available:
Custom website design or using pre-designed templates
Not all websites are the same. The advantages and disadvantages of both custom-designed and template-designed websites are outlined below
Complete unique design for your business.
Adapts to your business needs and can fully express your branding/services.
Your website will stand out from the rest.
Tested on all browsers.
Your website will tend to rank higher on a search engine.
Full support from the designer/developer who built it.
It’s more expensive than a template. It’s an investment.
Process to design + develop takes longer since everything is built around your brand/services.
Templates are good for tight/low budgets.
Good option for those who do not know web programming, but need a website.
Fast and easy.
A lot of other websites will be using the same template which means your website is not unique to your brand/services.
User functionality is very limited.
Not all templates are SEO friendly.
You are limited on how much you can actually customize. You’re stuck with what you get.
Ultimately, it depends on your business requirements and individual preferences.
Building a website from the ground up offers more flexibility and tailor-made options, though it may take more time to complete. If a unique website is what you require, reach out to me now!