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Custom Web Design vs Website Templates

Computer showcasing a website design.

Written by: Liset Alanis

I am a graphic + web designer who has been a part of the design world for over 17 years. My favorite pastime involves keeping an eye on the latest design trends.

August 19, 2021

There’s two ways to build a website:

custom vs template. 

Not all websites are created equal. Below you will find the pros and the cons between a custom design and a templated design.  

Custom Websites


L Complete unique design for your business.
L Adapts to your business needs and can fully express your branding/services.
L Your website will stand out from the rest.
L Tested on all browsers.
L SEO friendly.
L Your website will tend to rank higher on a search engine.
L Full support from the designer/developer who built it.


KIt’s more expensive than a template. It’s an investment.
KProcess to design + develop takes longer since everything is built around your brand/services.

Templated Website


L Templates are good for tight/low budgets.
L Good option for those who do not know web programming, but need a website.
L Fast and easy.


KA lot of other websites will be using the same template which means your website is not unique to your brand/services.
KUser functionality is very limited.
KNot all templates are SEO friendly.
KYou are limited on how much you can actually customize. You’re stuck with what you get.


It all comes down to your business needs and personal preferences.

Creating a website from scratch allows more freedom and customization. It does take longer to do, but the end result is incomparable. If you need a custom website, contact me today!

Recent Custom Website Designs

A screenshot preview of Flame & Fire Brazilian Steakhouse's new website design and development.
A screenshot preview of Tumble Gator's new website design and development.
New website designed and developed for Mission One Eleven's new website design and development.

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